Influencer marketing is a boom, and most businesses are already allocating their monthly marketing budget to this. The demand for influencers has increased so aggressively that new influencers are emerging on the internet, providing you with a vast pool of talent. Primarily, these influencers are divided into four broad categories as mentioned below:
- Nano influencers (1K–10K followers)
- Micro-influencers (10K–100K followers)
- Macro influencers (100K–1M followers)
- Mega or celebrity influencers (1M+ followers)
Among them, big brands always consider mega influencers as they have a massive audience count. However, their collaboration cost is higher than what a small business or startup can invest. So, micro-influencers are the perfect category for small businesses, providing them numerous benefits compared to other influencer categories. Below listed are the benefits of working with micro-influencers.
Improved Authenticity: Undoubtedly, influencers are multiplying, encouraging unethical practices to boost your influencers. Micro-influencers have an advantage over other influencers as they own a good amount of influencers collected organically. Micro-influencers have quality
followers that prove their authenticity. Micro-influencers have the potential to grow, and hence they can help your product/service populate well with quality content. E.g., Emilie Haney is a famous influencer who has her presence across various social platforms.
High Engagement Rate: Social platforms are popular to deliver you a high engagement rate compared to other marketing practices. Yet, micro-influencers, specifically, gives you appreciable engagement rate compared to other influencers category. Micro-influencers have quality followers who engage well with the content and boost overall engagement. Undoubtedly Influencer Marketing delivers high engagement rate, yet micro-influencers have a high count of active users that increase your overall engagement rate.
Micro-Influencers Cost Less to Work With: Undoubtedly, the cost of influencers varies depending upon the followers they own. However, it’s an untold truth that celebrity influencers will always cost you higher than your expectations. So, starting with the right influencer category is a smart move, and micro-influencers are the right category. Working with micro-influencers is cost-effective that saves you a significant amount.
Easy Brand Collaboration: When working with big/celebrity influencers, you always face a common issue, i.e., limited brand presentation onscreen. It’s unjustified when you pay a hefty sum and get a low onscreen presence. Interestingly, working with micro-influencers gives you enough time to present/promote your product and hence deliver high conversion.
Targeted Audience: There is always a situation point regarding the customer base. With big influencers, you always face a problem of a limited niche-centric audience. This isn’t a problem with micro-influencers as they create content on a specific niche and hence bring a similar audience under one roof. This gives you an excellent platform to showcase your services/products and generate handsome results.
So, these are the pointers that you should consider when investing in influencer marketing. The best part of Influencer Marketing is that it benefits SEO which helps you improve your ranking significantly. If you are new to this marketing practice, always start with small and analyze outcomes based on your efforts.