Boost Your Facebook Video Views with These 6 Tactics

Facebook Video

INTRODUCTION

Videos are becoming the topmost priority for Facebook users to showcase their products and market their brands on Facebook. Creating fascinating Facebook videos is one of the basic strategies for boosting your viewership on Facebook. Mostly, video makers use an online video editor to enhance their Facebook videos. An online video editor is a video editing tool that allows you to easily edit your videos and give them an attractive look on Facebook. This tool doesn’t require any video editing experience or “tech skills” to get started. It provides a flexible way to edit videos and increase content viewership. It comes with a simple ‘choose and drop’ video editor, which anyone can use. But, achieving success on Facebook is not as simple as uploading videos only. 

In this article, you will go through 6 basic tactics that you can use to boost your Facebook video views and increase viewers’ attention to your Facebook profile.

Six tactics to get more Facebook video views are discussed below:

1. IMPROVE YOUR RELEVANCE SCORE.

2. BE SPECIFIC TO YOUR VIDEO.

3. TELL A STORY.

4. CREATE ORIGINAL CONTENT.

5. LIGHT YOUR VIDEO.

6. MAKE AUDIO OPTIONAL.

1. IMPROVE YOUR RELEVANCE SCORE.

Have you ever heard of the term’ relevance score’ on Facebook? A rating scale of 1-10 indicates how well your Facebook ad is targeted to the audience. Once an ad has received 500 impressions, Facebook will measure the quality of your ad in comparison to the others competing and generate a relevance score for it. You can improve your relevance score by adding captions to it. You will be awarded if you score a good quality ranking for your ad. The competition for your ad will increase, and your ad will get more frequently delivered than your competitors’ ads. In addition, you will receive various coupons and vouchers from Facebook. You can use Facebook ads for your video views campaign to get more views at lower prices.

2. BE SPECIFIC TO YOUR VIDEO

A proper strategy to plan and direct your video on Facebook is essential for your video viewing campaign. But unfortunately, you can’t portray a complete story on Facebook. 

Before creating any video, always remember these points:

‌ Set a goal in your mind on how to create competition in your video.

‌Always give a strategic move to drive traffic to your video and increase viewers’ attention.

‌ Make yourself specific about what content you should upload to entertain the audience and gain new followers for your Facebook profile.

‌Make your video feel more realistic and unique to the audience.

3. TELL A STORY.

Telling an optimum story in your video can increase the audience’s attention to your Facebook profile. It is not necessary to describe every aspect of your account. You can explain some bullet points in your story so that they could have an impressive impact on the audience. In the beginning, you can add some eye-catching scenes to make your story look more relevant. While telling a story, time management is an essential factor. If the storytime is not within limits, it could create a boredom situation for the audience. The best way to manage your time is by splitting up your story into three different stages. First, make it look realistic and relatable to the audience. Beginning your video in this way will help draw people into your story. Make sure to give a proper and emotional ending to your story so that the audience can believe in you and think of connecting with your content or brand. This strategic move can help you draw people’s attention to your videos.

4. CREATE ORIGINAL CONTENT.

Facebook believes in the originality of content. It limits the delivery of unoriginal and fake content to the viewers. You will have to make original and fresh content. Also, give the best possible approach to your video according to the audience’s demand. Boosting up your video views by uploading your YouTube videos on Facebook is a very bad idea because the audience you’re reaching on Facebook is unique. So always bring uniqueness to your content.

5. LIGHT YOUR VIDEO.

A simple Facebook video always makes the viewers feel weary regarding the specific content. But, a stunning Facebook video created using a video editor allows the video-makers to grab viewers’ eyes and increase their enthusiasm for what they have posted.

So, provided below are some basic approaches that will assist you in building an effective and less time-consuming video.

  • FIND NATURAL LIGHT FOR YOUR SHOOT.
  • DON’T SHOOT OVERHEAD.
  • USE CREATIVE BACKGROUNDS!

6. MAKE AUDIO OPTIONAL.

As you scroll down the Facebook posts, you can observe that Facebook mutes videos by default. Using Facebook captions in your video can help you gain viewers’ attention. Video without attractive captions is like a good pianist playing in an empty room. Attractive captions added to your video can help you increase the viewership of your content. You can use a video editor to add captions to your Facebook video.

Some of the advantages of adding captions to your video are discussed below:

  • ‌People with hearing disabilities can watch videos with captions added to them.
  • ‌To drive high traffic to your videos on Facebook.
  • ‌Provides a better user experience.
  • ‌It makes the content understandable and easier for the non-English speakers
  • ‌Captions grab users’ attention by improving the watch time.
  • Help your viewers understand your video even in mute by scrolling on Facebook.
  • ‌Adding captions to your video can increase the relevance score on Facebook.

FINAL THOUGHTS

From the above article, you can conclude that there are many ways by which you can boost your Facebook video views. Originality in your content can help you promote your brand on Facebook. You can use various VIDEO EDITING tools to edit your videos on Facebook. If you are looking for some pain-free, rapid, simple, and inexpensive methods to attract an audience to your Facebook videos, the tactics mentioned above would be very helpful to you.

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